From an intern at an ad agency in Paraguay to a Product designer at an US startup

Since high school I've been drawn to technology and everything it can accomplish. I didn't had a straight path to working in tech, but that gave me some time to hone my design skills as a graphic designer, later a brand designer, a web and UX designer, a founder and today as a product designer.

My journey

Graph of my journey so farGraph of my journey so far

Work Experience

Product Designer @ www.sardius.media

2021 - Present day

During the company's transition from Custom Services to Saas I'm helping building a strong and well positioned brand in the online video B2B market. Worked on the redesign of the Video Player, the UI of the analytics dashboard, new templates like a entry point layout and a VOD template, among many other things including several websites for differents client’s events.

Product Manager & Cofounder @ ww.beta.cards

2018 - 2020

In charge of turning an idea into a company, making several validations and pivots taking into account vital information coming from users, the business model, and design aspects of the project like the printed cards, the web and a lot of materials for the implementation of the Betacards workshops. Got in 10 new markets in 2 years, developed the methodology through several iterations of improvements cycles and kick-started the community around Beta today consistent of +100 hundred people.

Product Manager & Cofounder @ ww.miut.company

2018 - 2020

In charge of new products incubated by Miut, like beta.cards and inndex.co. Performed the role of Maker in a 6 week program designed by Miut to help companies work on new business ideas.
Involved in all major company's decisions as a co-founder and shareholder.

Graphic Designer @ Brandon

2016 - 2019

Branding related projects for some of the biggest companies in Paraguay like Cervepar, a member of the ABIBev conglomerate; MUV, the first ride sharing company in the country, Zamphiropolos, a printing house giant, among many others.

Freelance: Branding, UI, UX, Photography

2016 - Present day

Branding and Web related projects. A lot of no code websites using Squarespace and Wix. From 2018 to 2019 became a wedding photographer during the weekends.

Had the opportunity of mentoring Paraguayan entrepreneurs in acceleration programs and pitch contests.

Gave a couple of talks too, biggest one to an audience of nearly 1k in 2019.

Graphic Designer @ B Lab

2014 - 2016

B LAB was an advertising agency created to work with the brands of the importer Distribuidora Gloria. I performed as a Senior graphic designer in charge of visual designs for different media (POS, OOH, digital, both ATL and BTL). Mostly focused on Miller Lite, Peroni and the Wines division. Developed various campaign Key Visuals from idea to execution, updated the visual line of POS and participated in the Creative department for some

Jr Graphic Designer @ Oniria TBWA

2012 - 2013

Junior Designer at the first Paraguayan ad agency to win a Cannes Lion, on of the most prestigious awards in advertising.

Started in the digital department and in less than a year ended up being the lead designer of the bank Itaú, arguably the most important bank of the country.

Also collaborated with projects of other brands like Toyota, Shopping Mariscal, Marlboro, among others. Also collaborated with projects of other brands like Toyota, Shopping Mariscal, Mabroro, among others.

Contact Info

hermes@hey.com
linkedin.com/in/hermesjuan
Asunción - PY

Education

Software Engineer
Universidad Nacional de Asunción - FPUNA
2010 - 2010
Unfinished 🤷‍♂️

Bachelor of Design
Universidad Católica de Asunción - CyT
2012 - 2017
Graduated 🎓

Web Design Track
Startup Institute New York
Feb - Apr 2014

Strengths

Entrepreneurial
Curious
Hard Working
Creative Problem Solver
Growth Mindset
Adaptable